We’re a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair. we make hair products and tools that we love to use and share. all made with powerful ingredients and innovative technologies, that deliver seriously proven results. we want to be kind to the planet, animals and each other, which is why we’re 100% cruelty-free. hair can be hard, but we’re here to make it fun. our line is made to be mixed, matched and played with until you create any look you’ve dreamt up. from busy mornings (hello dry shampoo,) late nights, and everything in-between—we’ve got your back (and hair.) we won’t promise that our products will solve all your problems. but they will give you a good hair day, every day.