Social Media Lead



Attracts and interacts with targeted virtual communities and networks users to achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploring all aspects of the social media


 Duties and Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections
  • Set up and optimize company pages to increase the visibility of  social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
  • Monitors own work to ensure quality
  • Displays orientation to profitability
  • Understands business implications of decisions
  • Demonstrates knowledge of market and competition
  • Promotes customer focus and monitors customer satisfaction
  • Uses resources effectively
  • Demonstrates persistence and overcomes obstacles
  • Aligns work with strategic goals
  • Adapts to new technologies and keeps technical skills up to date
  • Establishes and maintains effective business relationships
  • Speaks clearly and persuasively in positive or negative situations
  • Listens and gets clarification, as needed to effectively perform essential duties and tasks of job
  • Ad hoc projects


Education and/or Experience

Bachelor's degree in Communications, Marketing, Business, New Media or Public Relations from four-year college or university; or two years related experience