We are a fast paced beauty brand born in South Korea, where we are an established market leader and disruptor. Since 2017, we have become a key player within the US as well, thanks to our uncompromising devotion to quality, innovation and accessibility.

Our mission is to create the beauty essentials, from A to Z, to take you from morning to night, conference room to cocktail bar and everywhere in between. We also aim to help you experiment with the many layers, personalities, and looks that make you, you, through the inherent creativity of beauty.