Spend HKD $995 or more to unlock FREE SHIPPING!
Shop New

shop

Formal Shop
Sport
Market
Sign In / Sign UpWishlistGift CardsHelp
New InClothingNovaDealsJeansDressesMatching SetsTopsGraphicsJackets & SweatersShoesFormal ShopJumpsuitsBottomsLingerie & SleepAccessoriesSaleNova LuxeSport

New Arrivals

3,787 products
Quinn Low Rise Side Ruched Micro Short - Charcoal.
NEW!
Quinn Low Rise Side Ruched Micro Short
Get $25 Off $99+ Orders With Code: EXTRA25
Black swatch
Cream swatch
Penelope Clover Watch - Gold.
NEW!
Penelope Clover Watch
Get $25 Off $99+ Orders With Code: EXTRA25
Jannah Halter Faux Suede Mini Dress - Leopard.
BOGO
Jannah Halter Faux Suede Mini Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Out After Dark Ruched Midi Dress - Black.
BOGO
Out After Dark Ruched Midi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Val Twill Belted Low Rise Micro Short - Black.
NEW!
Val Twill Belted Low Rise Micro Short
Get $25 Off $99+ Orders With Code: EXTRA25
Always Extra Sheer Chiffon Blouse - Black.
NEW!
Always Extra Sheer Chiffon Blouse
Get $25 Off $99+ Orders With Code: EXTRA25
Steve Madden Calico Patent Tabi Ballet Flats - Burgundy.
NEW!
Tall, thin black vertical bar on white, a minimalist design element serving as a clean visual divider for page layout.
Steve Madden Calico Patent Tabi Ballet Flats
Prices as Marked. Excluded from Promotion
Peace And Serenity Watch - Gold/Pink.
50% OFF
Peace And Serenity Watch
Get $25 Off $99+ Orders With Code: EXTRA25
Simply Chic Rhinestone - Gold.
NEW!
Simply Chic Rhinestone
Get $25 Off $99+ Orders With Code: EXTRA25
Celestial Cross 5 Piece Bracelet Set - Gold/combo.
NEW!
Celestial Cross 5 Piece Bracelet Set
Get $25 Off $99+ Orders With Code: EXTRA25
Tropic Haze Abstract Fixed Triangle Hardware 2 Piece Bikini - Green/combo.
50% OFF
Tropic Haze Abstract Fixed Triangle Hardware 2 Piece Bikini
Get $25 Off $99+ Orders With Code: EXTRA25
Dani Chiffon Snake Long Sleeve Top - Brown/combo.
NEW!
Dani Chiffon Snake Long Sleeve Top
Get $25 Off $99+ Orders With Code: EXTRA25
Nova Men's 2 Pack Gym Socks - Black/White.
NEW!
Nova Men's 2 Pack Gym Socks
Get $25 Off $99+ Orders With Code: EXTRA25
Black/White swatch
White/Black swatch
Kate Long Sleeve V-Neck Top - Pink.
NEW!
Kate Long Sleeve V-Neck Top
Get $25 Off $99+ Orders With Code: EXTRA25
Cotton One Shoulder Short Sleeve T Shirt - White.
NEW!
Cotton One Shoulder Short Sleeve T Shirt
Get $25 Off $99+ Orders With Code: EXTRA25
Weekend Plans Sunglasses - Tortoise/Black.
NEW!
Weekend Plans Sunglasses
Get $25 Off $99+ Orders With Code: EXTRA25
Toronto Double Waistband Straight Leg Jeans - Black Wash.
BOGO
Toronto Double Waistband Straight Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Say Less Stiletto Heeled Sandals - White.
NEW!
Say Less Stiletto Heeled Sandals
Get $25 Off $99+ Orders With Code: EXTRA25
Gold swatch
Cozy Core Argyle Pullover Sweater - Grey/combo.
NEW!
Cozy Core Argyle Pullover Sweater
Get $25 Off $99+ Orders With Code: EXTRA25
Starstruck Denim Studded Micro Mini Skirt - Medium Wash.
NEW!
Starstruck Denim Studded Micro Mini Skirt
Get $25 Off $99+ Orders With Code: EXTRA25
Gia Rib Lace Trim Scoop Neck Baby Tee - Off White.
DEALS
Gia Rib Lace Trim Scoop Neck Baby Tee
NovaDeals Starting at $5! Prices as Marked
Dotty Desire Mesh Halter Maxi Dress - Black/White.
BOGO
Dotty Desire Mesh Halter Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Take My World Tinted Straight Leg Jeans - Vintage Wash.
BOGO
Take My World Tinted Straight Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Sun Comes Up Sunglasses - Red.
NEW!
Sun Comes Up Sunglasses
Get $25 Off $99+ Orders With Code: EXTRA25
Lovely Dreams PJ Short - Grey.
NEW!
Lovely Dreams PJ Short
Get $25 Off $99+ Orders With Code: EXTRA25
Artsy Argyle Cardigan - Oatmeal/combo.
NEW!
Artsy Argyle Cardigan
Get $25 Off $99+ Orders With Code: EXTRA25
Multi Color swatch
I'll Make It Sunglasses - Silver/Black.
NEW!
I'll Make It Sunglasses
Get $25 Off $99+ Orders With Code: EXTRA25
Glitter Baby Sleeveless Mesh Maxi Dress - White.
BOGO
Glitter Baby Sleeveless Mesh Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Eye On You 3 Piece Bracelet Set - Multi Color.
NEW!
Eye On You 3 Piece Bracelet Set
Get $25 Off $99+ Orders With Code: EXTRA25
Lori Gaucho Jumpsuit - Mauve.
BOGO
Lori Gaucho Jumpsuit
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Nova Cotton Comfort Thong - Black.
DEALS
Nova Cotton Comfort Thong
5 For $15 USD! Use Code: 5FOR15
23 And Sporty Polka Dot Tee - Grey.
NEW!
23 And Sporty Polka Dot Tee
Get $25 Off $99+ Orders With Code: EXTRA25
Ciela Satin Lace Cheeky Panty With Garter - Light Pink.
DEALS
Ciela Satin Lace Cheeky Panty With Garter
5 For $15 USD! Use Code: 5FOR15
Zinnia Printed Wide Leg Pant - White/Black.
NEW!
Zinnia Printed Wide Leg Pant
Get $25 Off $99+ Orders With Code: EXTRA25
She's The Muse Faux Leather Bomber Jacket - Brown.
NEW!
She's The Muse Faux Leather Bomber Jacket
Get $25 Off $99+ Orders With Code: EXTRA25
Reflective Lightweight Running Shorts - Grey.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
Reflective Lightweight Running Shorts
Get $25 Off $99+ Orders With Code: EXTRA25
Beverly Hills Jersey Tee - Navy.
NEW!
Beverly Hills Jersey Tee
Get $25 Off $99+ Orders With Code: EXTRA25
Enjoy The Breeze Drop Earrings - Green.
50% OFF
Enjoy The Breeze Drop Earrings
Get $25 Off $99+ Orders With Code: EXTRA25
Baddies Have Right Raglan Baby Tee - Black/combo.
NEW!
Baddies Have Right Raglan Baby Tee
Get $25 Off $99+ Orders With Code: EXTRA25
Priscilla Plaid Mesh Mini Dress - Navy/combo.
BOGO
Priscilla Plaid Mesh Mini Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Crafted To Perfection Wedge Boots - Black.
NEW!
Crafted To Perfection Wedge Boots
Get $25 Off $99+ Orders With Code: EXTRA25
Catch Me Up Premium HIgh RIse Straight Leg Jeans - Blue/combo.
BOGO
Catch Me Up Premium HIgh RIse Straight Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Michelle Premium Modal High Neck Maxi Dress - Red.
BOGO
Michelle Premium Modal High Neck Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Snuggly Spider Halloween Costume - Black.
NEW!
Snuggly Spider Halloween Costume
Get $25 Off $99+ Orders With Code: EXTRA25
Kaylah Asymmetrical Waist Maxi Skirt - Black.
NEW!
Kaylah Asymmetrical Waist Maxi Skirt
Get $25 Off $99+ Orders With Code: EXTRA25
Elani Scoop Neck Double Layer Mini Dress - Fuchsia.
DEALS
Elani Scoop Neck Double Layer Mini Dress
NovaDeals Starting at $5! Prices as Marked
It's Spooky Season Halloween PJ Cropped Tee & Boyshort Set - Black/combo.
NEW!
It's Spooky Season Halloween PJ Cropped Tee & Boyshort Set
Get $25 Off $99+ Orders With Code: EXTRA25
Midnight Magnolia Floral Crotchless Mesh Teddy - Brown/combo.
50% OFF
Midnight Magnolia Floral Crotchless Mesh Teddy
Get $25 Off $99+ Orders With Code: EXTRA25
Shelly Premium Modal Jumpsuit - SkyBlue.
BOGO
Shelly Premium Modal Jumpsuit
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Stables Buckle Overlay Boots - Wine.
NEW!
Stables Buckle Overlay Boots
Get $25 Off $99+ Orders With Code: EXTRA25
Hawaiian Mayhem Babe 1 Piece Costume Set - Blue.
NEW!
Hawaiian Mayhem Babe 1 Piece Costume Set
Get $25 Off $99+ Orders With Code: EXTRA25
Delicate Calls Satin Wrap Top - Chocolate.
NEW!
Delicate Calls Satin Wrap Top
Get $25 Off $99+ Orders With Code: EXTRA25
Nova Shiny Smooth Lightly Lined Plunge Demi Bra - Leopard.
NEW!
Nova Shiny Smooth Lightly Lined Plunge Demi Bra
Get $25 Off $99+ Orders With Code: EXTRA25
Leopard swatch
Desk To Drinks Deep V-Neck Collared Top - Black.
NEW!
Desk To Drinks Deep V-Neck Collared Top
Get $25 Off $99+ Orders With Code: EXTRA25
City Living Sunglasses - Burgundy/combo.
NEW!
City Living Sunglasses
Get $25 Off $99+ Orders With Code: EXTRA25
All Access Ultra Low Rise Straight Leg Jeans - Medium Wash.
BOGO
All Access Ultra Low Rise Straight Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Serena Ruffle Sweater Maxi Dress - Mocha.
BOGO
Serena Ruffle Sweater Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Verona Leopard Short Set - Leopard.
BOGO
Verona Leopard Short Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Steve Madden Santino Peep Toe Heels - Black.
NEW!
Tall, thin black vertical bar on white, a minimalist design element serving as a clean visual divider for page layout.
Steve Madden Santino Peep Toe Heels
Prices as Marked. Excluded from Promotion
Golden Sunsets Metallic Maxi Dress - Gold.
BOGO
Golden Sunsets Metallic Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Show