Spend HKD $995 or more to unlock FREE SHIPPING!
Shop New

shop

Formal Shop
Sport
Market
Sign In / Sign UpWishlistGift CardsHelp
New InClothingNovaDealsJeansDressesMatching SetsTopsGraphicsJackets & SweatersShoesFormal ShopJumpsuitsBottomsLingerie & SleepAccessoriesSaleNova LuxeSport

New Arrivals

3,570 products
Second Skin Double Lined Bra Pad V Neck Top - Raspberry.
SECOND SKIN
Second Skin Double Lined Bra Pad V Neck Top
Get $25 Off $99+ Orders With Code: EXTRA25
Bone swatch
Teal swatch
Brook Ribbed High Neck Zipper Sleeveless Top - Charcoal.
NEW!
Brook Ribbed High Neck Zipper Sleeveless Top
Get $25 Off $99+ Orders With Code: EXTRA25
Heathered Edge Double Breasted Cropped Blazer - Charcoal.
NEW!
Heathered Edge Double Breasted Cropped Blazer
Get $25 Off $99+ Orders With Code: EXTRA25
Ride With Me Stretch Bootcut Jeans - Medium Wash.
BOGO
Ride With Me Stretch Bootcut Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Day One Heeled Boots - Black.
NEW!
Day One Heeled Boots
Get $25 Off $99+ Orders With Code: EXTRA25
Too Good To Be Inside Mesh Maxi Dress - Black/combo.
BOGO
Too Good To Be Inside Mesh Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Stop Calling Drop Earrings - Gold.
NEW!
Stop Calling Drop Earrings
Get $25 Off $99+ Orders With Code: EXTRA25
Read My Lips Baby Tee - White.
NEW!
Read My Lips Baby Tee
Get $25 Off $99+ Orders With Code: EXTRA25
Eclipse Drop Earrings - Rose Gold.
NEW!
Eclipse Drop Earrings
Get $25 Off $99+ Orders With Code: EXTRA25
On The Fray Mid Waist Wide Leg Jeans - Dark Wash.
BOGO
On The Fray Mid Waist Wide Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Just Passing Through Sunglasses - Brown/combo.
NEW!
Just Passing Through Sunglasses
Get $25 Off $99+ Orders With Code: EXTRA25
Sweet Trouble Cut Out Slinky Maxi Dress - Chocolate.
BOGO
Sweet Trouble Cut Out Slinky Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
ProStretch™ Mock Neck Quarter Zip Sports Bra - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ProStretch™ Mock Neck Quarter Zip Sports Bra
Get $25 Off $99+ Orders With Code: EXTRA25
Girls Need Love Earrings - Gold/Pink.
NEW!
Girls Need Love Earrings
Get $25 Off $99+ Orders With Code: EXTRA25
Active Sport Mesh 7″ Mid Rise V Panel Biker Short - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
Active Sport Mesh 7″ Mid Rise V Panel Biker Short
Get $25 Off $99+ Orders With Code: EXTRA25
ProStretch™ Double Layered Strappy Sports Bra - Black/White.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ProStretch™ Double Layered Strappy Sports Bra
Get $25 Off $99+ Orders With Code: EXTRA25
Soft Jersey Surplice Wrap Top - Dusty Lavender.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
Soft Jersey Surplice Wrap Top
Get $25 Off $99+ Orders With Code: EXTRA25
The 412 Low Rise Rigid Wide Leg Jeans - Light Wash.
BOGO
The 412 Low Rise Rigid Wide Leg Jeans
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Dark Wash swatch
Light Wash swatch
ButterSoft Halter Sports Top - Cool Mint.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ButterSoft Halter Sports Top
Get $25 Off $99+ Orders With Code: EXTRA25
Black swatch
White swatch
Let Me Live Lace Trim Thong Panty - Marble.
DEALS
Let Me Live Lace Trim Thong Panty
5 For $15 USD! Use Code: 5FOR15
Mariel Draped Mesh Mini Dress - Burgundy.
DEALS
Mariel Draped Mesh Mini Dress
NovaDeals Starting at $5! Prices as Marked
CoreNylon 3″ 2-in-1 Active Short - Soft Indigo.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
CoreNylon 3″ 2-in-1 Active Short
Get $25 Off $99+ Orders With Code: EXTRA25
Moss swatch
Oat Milk swatch
AirSculpt™ 35″ Tall Cross Front Mid Rise Flare Legging - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
AirSculpt™ 35″ Tall Cross Front Mid Rise Flare Legging
Get $25 Off $99+ Orders With Code: EXTRA25
Night Sparkle Embellished Cape Gown - Raspberry.
BOGO
Night Sparkle Embellished Cape Gown
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Say Less Stiletto Heeled Sandals - White.
NEW!
Say Less Stiletto Heeled Sandals
Get $25 Off $99+ Orders With Code: EXTRA25
Gold swatch
Eaton Mule Wedges - Chocolate.
NEW!
Eaton Mule Wedges
Get $25 Off $99+ Orders With Code: EXTRA25
Sasha Premium Modal Bodysuit - Black.
NEW!
Sasha Premium Modal Bodysuit
Get $25 Off $99+ Orders With Code: EXTRA25
Isla Drop Earrings - Taupe/combo.
NEW!
Isla Drop Earrings
Get $25 Off $99+ Orders With Code: EXTRA25
Drive Me Crazy Sheer Velvet Maxi Dress - Black.
BOGO
Drive Me Crazy Sheer Velvet Maxi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Justine Premium Modal Capri Pant - Black.
NEW!
Justine Premium Modal Capri Pant
Get $25 Off $99+ Orders With Code: EXTRA25
ProStretch™ Contrast Racerback Scoop Neck Sports Bra - Dusty Lavender.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ProStretch™ Contrast Racerback Scoop Neck Sports Bra
Get $25 Off $99+ Orders With Code: EXTRA25
Goleta Low Rise Slim Flare Lace Up Pant - Taupe.
NEW!
Goleta Low Rise Slim Flare Lace Up Pant
Get $25 Off $99+ Orders With Code: EXTRA25
Hang Around Striped Hacci Pant Set - Wine.
BOGO
Hang Around Striped Hacci Pant Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Caroline Striped Short Set - Mocha/combo.
BOGO
Caroline Striped Short Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Never Letting You Go Heart Necklace - Silver.
NEW!
Never Letting You Go Heart Necklace
Get $25 Off $99+ Orders With Code: EXTRA25
Gold swatch
Silver swatch
Empire Essentials Double Breasted Blazer - Stone.
NEW!
Empire Essentials Double Breasted Blazer
Get $25 Off $99+ Orders With Code: EXTRA25
Black swatch
Steve Madden Santino Peep Toe Heels - Black.
NEW!
Tall, thin black vertical bar on white, a minimalist design element serving as a clean visual divider for page layout.
Steve Madden Santino Peep Toe Heels
Prices as Marked. Excluded from Promotion
Camilla Snatched Midi Dress - Stone.
BOGO
Camilla Snatched Midi Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Barely There Cowl Neck Satin Cami Top - Sage.
DEALS
Barely There Cowl Neck Satin Cami Top
NovaDeals Starting at $5! Prices as Marked
Dalia Pointed Toe Wrap Up Heels - Neon Green.
NEW!
Dalia Pointed Toe Wrap Up Heels
Get $25 Off $99+ Orders With Code: EXTRA25
Shadow Blossom Floral Leopard Mesh 2 Piece Bra & Panty Set - Brown/combo.
50% OFF
Shadow Blossom Floral Leopard Mesh 2 Piece Bra & Panty Set
Get $25 Off $99+ Orders With Code: EXTRA25
Stick Together Necklace - Gold.
NEW!
Stick Together Necklace
Get $25 Off $99+ Orders With Code: EXTRA25
Gabrielle Off Shoulder Twist Long Sleeve Sweater - ButterYellow.
NEW!
Gabrielle Off Shoulder Twist Long Sleeve Sweater
Get $25 Off $99+ Orders With Code: EXTRA25
Cotton Jersey Off Shoulder Long Sleeve Crop Top - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
Cotton Jersey Off Shoulder Long Sleeve Crop Top
Get $25 Off $99+ Orders With Code: EXTRA25
Iris swatch
Moss swatch
Oat Milk swatch
Classic Fall Crochet Sweater Pant Set - Chocolate.
BOGO
Classic Fall Crochet Sweater Pant Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Isla Low Rise Clean Waistband Pleated Trouser - Chocolate.
NEW!
Isla Low Rise Clean Waistband Pleated Trouser
Get $25 Off $99+ Orders With Code: EXTRA25
CloudForm™ 5″ Short Sleeve Active Romper - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
CloudForm™ 5″ Short Sleeve Active Romper
Get $25 Off $99+ Orders With Code: EXTRA25
Sofinie Patent Stiletto Pumps - Silver.
NEW!
Sofinie Patent Stiletto Pumps
Get $25 Off $99+ Orders With Code: EXTRA25
Gold swatch
Silver swatch
Make The Switch Low Rise Denim Jorts - Vintage Wash.
NEW!
Make The Switch Low Rise Denim Jorts
Get $25 Off $99+ Orders With Code: EXTRA25
Snoop Dogg Long Beach Tee - Black.
NEW!
Snoop Dogg Long Beach Tee
Get $25 Off $99+ Orders With Code: EXTRA25
Urielle Bow Mini Dress - Turquoise.
BOGO
Urielle Bow Mini Dress
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
PINK London That Girl Wide Leg Sweatpant - Pink.
NEW!
PINK London That Girl Wide Leg Sweatpant
Get $25 Off $99+ Orders With Code: EXTRA25
Solia One Shoulder Sweater Pant Set - Teal.
BOGO
Solia One Shoulder Sweater Pant Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Laying Low Swim Cover Up Cross Chain Dress - Nude.
50% OFF
Laying Low Swim Cover Up Cross Chain Dress
Get $25 Off $99+ Orders With Code: EXTRA25
Hang Around Striped Hacci Pant Set - Mocha.
BOGO
Hang Around Striped Hacci Pant Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Pia Pinstripe Cropped Blazer Short Set - Charcoal.
BOGO
Pia Pinstripe Cropped Blazer Short Set
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Elle Long Sleeve Wrap Top - Brown.
NEW!
Elle Long Sleeve Wrap Top
Get $25 Off $99+ Orders With Code: EXTRA25
Ayana Turtleneck Ruched Wide Leg Jumpsuit - Chocolate.
BOGO
Ayana Turtleneck Ruched Wide Leg Jumpsuit
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Light Blue swatch
Zuri Mid Rise Colorblock Wide Leg Pant 32″ - Charcoal/combo.
NEW!
Zuri Mid Rise Colorblock Wide Leg Pant 32″
Get $25 Off $99+ Orders With Code: EXTRA25
Touch Of Lace Jumpsuit - Chocolate.
BOGO
Touch Of Lace Jumpsuit
BOGO FREE Jeans, Dresses, Sets & Jumpsuits! Use Code: FREE
Show