Spend HKD $996 or more to unlock FREE SHIPPING!
Shop New

Men's New Arrivals

803 products
Hope Vintage Oversized Sleeveless Tee - Hunter Green.
40% OFF
Hope Vintage Oversized Sleeveless Tee - Hunter Green
With Code: SAVE40
Classic Slim Tee - Black.
DEALS
Classic Slim Tee - Black
NovaDeals Starting at $5! Prices as Marked
Compass Beaded Bracelet Set - Silver.
40% OFF
Compass Beaded Bracelet Set - Silver
With Code: SAVE40
DryCore™ Active Tank - Snow White.
40% OFF
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
DryCore™ Active Tank - Snow White
With Code: SAVE40
Modern Essential Relaxed Straight Hybrid Waist Trouser - Black.
40% OFF
Modern Essential Relaxed Straight Hybrid Waist Trouser - Black
With Code: SAVE40
Everyday Pocket Pique Polo - Pink.
40% OFF
Everyday Pocket Pique Polo - Pink
With Code: SAVE40
Soft Mode Relaxed Open Knit Muscle Tee - Green.
40% OFF
Soft Mode Relaxed Open Knit Muscle Tee - Green
With Code: SAVE40
Stylish person in a green and cream Fashion Nova x Umbro tracksuit, sitting on artificial grass. Promoting the exclusive activewear collection.
Satin Side Stripe Wide Leg Trouser - Brown/combo.
40% OFF
Satin Side Stripe Wide Leg Trouser - Brown/combo
With Code: SAVE40
Umbro Colorblock French Terry Long Sleeve Polo - Cream/combo.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Colorblock French Terry Long Sleeve Polo - Cream/combo
With Code: SAVE40
Umbro Logo Sweatshort - Cream/combo.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Logo Sweatshort - Cream/combo
With Code: SAVE40
Heavy Stitch Back Flap Stacked Slim Flare Jean - Black Wash.
40% OFF
Heavy Stitch Back Flap Stacked Slim Flare Jean - Black Wash
With Code: SAVE40
Dark Wash swatch
Cobain Denim Jacket - Light Blue Wash.
DEALS
Cobain Denim Jacket - Light Blue Wash
NovaDeals Starting at $5! Prices as Marked
Light Blue Wash swatch
Medium Blue Wash swatch
Modern Essential Relaxed Overshirt - Beige.
40% OFF
Modern Essential Relaxed Overshirt - Beige
With Code: SAVE40
Relaxed Osaka Block Zip Up Shirt - Purple/combo.
40% OFF
Relaxed Osaka Block Zip Up Shirt - Purple/combo
With Code: SAVE40
They're Satisfied Patch Relaxed Button Up Shirt - Grey.
40% OFF
They're Satisfied Patch Relaxed Button Up Shirt - Grey
With Code: SAVE40
Stacked Slim Flare Slit Anarchy Studded Jean - Black.
40% OFF
Stacked Slim Flare Slit Anarchy Studded Jean - Black
With Code: SAVE40
Lightweight Reflective Running Tank - Black.
40% OFF
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
Lightweight Reflective Running Tank - Black
With Code: SAVE40
Modern Essential Relaxed Trouser - Chocolate.
40% OFF
Modern Essential Relaxed Trouser - Chocolate
With Code: SAVE40
Athletic man in black tee, white hand wraps, and headphones, promoting Nova's new Discover Mens sportswear collection. Shop sport apparel now.
Essential Relaxed Denim Short - Black Wash.
40% OFF
Essential Relaxed Denim Short - Black Wash
With Code: SAVE40
Medium Blue Wash swatch
Straight Leg Astra Nova Twill Pant - Camouflage.
40% OFF
Straight Leg Astra Nova Twill Pant - Camouflage
With Code: SAVE40
Camouflage swatch
Modern Essential Relaxed Overshirt - Black.
40% OFF
Modern Essential Relaxed Overshirt - Black
With Code: SAVE40
Marvel Venom Icon Muscle Tee - Black Wash.
40% OFF
Marvel Venom Icon Muscle Tee - Black Wash
With Code: SAVE40
410 FLEECE COLLECTION
Creative Dept Camo Snapback Hat - Camouflage.
40% OFF
Creative Dept Camo Snapback Hat - Camouflage
With Code: SAVE40
Venom All Over Print Relaxed Sweat Short - Black.
40% OFF
Venom All Over Print Relaxed Sweat Short - Black
With Code: SAVE40
Boxy Cropped Pin Striped Cut Out Blazer - Tan.
40% OFF
Boxy Cropped Pin Striped Cut Out Blazer - Tan
With Code: SAVE40
Essential Denim Trucker Jacket - Black Wash.
DEALS
Essential Denim Trucker Jacket - Black Wash
NovaDeals Starting at $5! Prices as Marked
You Look Like The 4th Of July Oversized Shirt - MultiColor.
40% OFF
You Look Like The 4th Of July Oversized Shirt - MultiColor
With Code: SAVE40
Paisley Western Graphic Bandana Keychain - Black.
40% OFF
Paisley Western Graphic Bandana Keychain - Black
With Code: SAVE40
Umbro Mexico Soccer Jersey - Green.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Mexico Soccer Jersey - Green
With Code: SAVE40
Spider Man All Over Print Relaxed Sweat Short - Black.
40% OFF
Spider Man All Over Print Relaxed Sweat Short - Black
With Code: SAVE40
Striped Resort Seersucker Swim Trunk 6″ - Black.
40% OFF
Striped Resort Seersucker Swim Trunk 6″ - Black
With Code: SAVE40
Versailles Luxe Satin Scarf Blazer - Cream.
40% OFF
Versailles Luxe Satin Scarf Blazer - Cream
With Code: SAVE40
Modern Essential Relaxed Straight Hybrid Waist Trouser - Beige.
40% OFF
Modern Essential Relaxed Straight Hybrid Waist Trouser - Beige
With Code: SAVE40
Modern Essential Relaxed Overshirt - Chocolate.
40% OFF
Modern Essential Relaxed Overshirt - Chocolate
With Code: SAVE40
Umbro Colorblock French Terry Long Sleeve Polo - Black/combo.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Colorblock French Terry Long Sleeve Polo - Black/combo
With Code: SAVE40
Portrait Patchwork Denim Jacket - Green/combo.
40% OFF
Portrait Patchwork Denim Jacket - Green/combo
With Code: SAVE40
Blueprint Patchwork Johnny Collar Polo - Grey/combo.
40% OFF
Blueprint Patchwork Johnny Collar Polo - Grey/combo
With Code: SAVE40
MultiColor swatch
Barrel Osaka Block Pant - Purple/combo.
40% OFF
Barrel Osaka Block Pant - Purple/combo
With Code: SAVE40
The Staple Stacked Slim Slit Flare Jean - Black Wash.
DEALS
The Staple Stacked Slim Slit Flare Jean - Black Wash
NovaDeals Starting at $5! Prices as Marked
Faux Patent Leather Metal Detailed Loafer - Black.
40% OFF
Faux Patent Leather Metal Detailed Loafer - Black
With Code: SAVE40
Signature Polka Dot Button Up Shirt - Black/combo.
40% OFF
Signature Polka Dot Button Up Shirt - Black/combo
With Code: SAVE40
Your Classic Johnny Collar Stripe Polo - Brown/combo.
40% OFF
Your Classic Johnny Collar Stripe Polo - Brown/combo
With Code: SAVE40
Modern Essential Relaxed Overshirt - Off White.
40% OFF
Modern Essential Relaxed Overshirt - Off White
With Code: SAVE40
Joker All Over Print Relaxed Sweat Short - Black.
40% OFF
Joker All Over Print Relaxed Sweat Short - Black
With Code: SAVE40
Essential Destroyed Relaxed Denim Short - Grey.
40% OFF
Essential Destroyed Relaxed Denim Short - Grey
With Code: SAVE40
Light Blue Wash swatch
Medium Blue Wash swatch
Umbro Faux Leather Zip Track Jacket - Black.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Faux Leather Zip Track Jacket - Black
With Code: SAVE40
Classic Ribbed Clean Finish Polo - Grey.
40% OFF
Classic Ribbed Clean Finish Polo - Grey
With Code: SAVE40
Nelson Pleated Hybrid Relaxed Pant - Black.
40% OFF
Nelson Pleated Hybrid Relaxed Pant - Black
With Code: SAVE40
Heavy Stitch Splatter Stacked Skinny Flare Jean - Light Blue Wash.
40% OFF
Heavy Stitch Splatter Stacked Skinny Flare Jean - Light Blue Wash
With Code: SAVE40
Modern Essential Slim Trouser - Beige.
40% OFF
Modern Essential Slim Trouser - Beige
With Code: SAVE40
Never Back Down Doberman Oversized Short Sleeve Tee - Black.
40% OFF
Never Back Down Doberman Oversized Short Sleeve Tee - Black
With Code: SAVE40
Soft Mode Relaxed Open Knit Muscle Tee - Cream.
40% OFF
Soft Mode Relaxed Open Knit Muscle Tee - Cream
With Code: SAVE40
Metallica Unforgiven Executioner Vintage Muscle Tee - Red.
40% OFF
Metallica Unforgiven Executioner Vintage Muscle Tee - Red
With Code: SAVE40
Umbro Track Pant - Green.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Track Pant - Green
With Code: SAVE40
Umbro Track Jacket - Cream.
40% OFF
A minimalist, solid white field, representing a clean, empty canvas. Ideal for placeholder or abstract design elements.
Umbro Track Jacket - Cream
With Code: SAVE40
Heavy Stitch Back Flap Stacked Slim Flare Jean - Dark Wash.
40% OFF
Heavy Stitch Back Flap Stacked Slim Flare Jean - Dark Wash
With Code: SAVE40
Dark Wash swatch
Striped Resort Seersucker Swim Trunk 6″ - Brown.
40% OFF
Striped Resort Seersucker Swim Trunk 6″ - Brown
With Code: SAVE40
Show