Spend 466 AED or more to unlock FREE SHIPPING!
Shop New
New InClothingNovaDealsHalloweenJeansDressesMatching SetsTopsGraphicsJackets & SweatersShoesFormal ShopJumpsuitsBottomsLingerie & SleepAccessoriesSaleNova LuxeSport

New Arrivals

5,145 products
ButterSoft Ruched Halter Sports Bra - Black.
50% OFF
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ButterSoft Ruched Halter Sports Bra
50% Off Collection! Prices as Marked
Black swatch
Dream Girl Overlay Heeled Booties - Black/White.
NEW!
Dream Girl Overlay Heeled Booties
Leopard swatch
Too Hot To Hide 3 Piece Costume Set - Blue/combo.
NEW!
Too Hot To Hide 3 Piece Costume Set
End Of Summer Ripped High Rise Flare Leg Jeans - Fuchsia.
DEALS
End Of Summer Ripped High Rise Flare Leg Jeans
NovaDeals Starting at $5! Prices as Marked
Medium Wash swatch
Calm Heat Striped Asymmetrical Blouse - Taupe/combo.
NEW!
Calm Heat Striped Asymmetrical Blouse
CloudForm™ Studio Open Back Sports Bra - Black.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
CloudForm™ Studio Open Back Sports Bra
Buttermilk swatch
Spooky Nights 2 Piece Halloween Fleece Sweatshirt PJ Pant Set - Grey/Black.
NEW!
Spooky Nights 2 Piece Halloween Fleece Sweatshirt PJ Pant Set
Hallie Abstract Chiffon Button Up Shirt - Blue/combo.
NEW!
Hallie Abstract Chiffon Button Up Shirt
Cora 3 Piece Triangle Bikini & Mesh Cover Up Pant Sunsuit - Orange/combo.
40% OFF
Cora 3 Piece Triangle Bikini & Mesh Cover Up Pant Sunsuit
40% Off Collection! Prices as Marked
Got You Covered Pocket Flap Bootcut Jeans - Medium Wash.
NEW!
Got You Covered Pocket Flap Bootcut Jeans
Nova Season Snatched Capri Jumpsuit - Black.
BOGO
High
Nova Season Snatched Capri Jumpsuit
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Ladylike Adjustable Watch - Gold.
NEW!
Ladylike Adjustable Watch
City Know My Name Chiffon Maxi Dress - White.
BOGO
City Know My Name Chiffon Maxi Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Fanine Feather Suit Set - Black.
BOGO
Fanine Feather Suit Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Market Street Plaid Cabbie Hat - Brown/combo.
NEW!
Market Street Plaid Cabbie Hat
Steve Madden Rapid Tabi Satin Sneakers - Blush.
NEW!
Tall, thin black vertical bar on white, a minimalist design element serving as a clean visual divider for page layout.
Steve Madden Rapid Tabi Satin Sneakers
Prices as Marked. Excluded from Promotion
See Ya Lace Up Grommet Flare Jeans - Black Wash.
NEW!
See Ya Lace Up Grommet Flare Jeans
Tatiana Sequin Trim Backless Jumpsuit - Burgundy.
BOGO
Tatiana Sequin Trim Backless Jumpsuit
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Beach Body Effortless Seamless Active Yoga Pant - Midnight Navy.
40% OFF
Beach Body Effortless Seamless Active Yoga Pant
40% Off Collection! Prices as Marked
Black swatch
Bubblegum Pink swatch
AirSculpt™ 5″ Side Pocket Mid Rise Biker Short - Black.
50% OFF
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
AirSculpt™ 5″ Side Pocket Mid Rise Biker Short
50% Off Collection! Prices as Marked
Steve Madden Morrie Techno Pumps - Black.
NEW!
Tall, thin black vertical bar on white, a minimalist design element serving as a clean visual divider for page layout.
Steve Madden Morrie Techno Pumps
Prices as Marked. Excluded from Promotion
Collins Fleece Long Sleeve Romper - Ivory.
BOGO
Collins Fleece Long Sleeve Romper
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Soft Fit Smoothing Microfiber Strapless Bra - Sand.
NEW!
Soft Fit Smoothing Microfiber Strapless Bra
Kerry Strapless Mini Dress - Red.
DEALS
Kerry Strapless Mini Dress
NovaDeals Starting at $5! Prices as Marked
Katia Lace Trim Sequin Mini Dress - Gunmetal.
BOGO
Katia Lace Trim Sequin Mini Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Big Witch Energy Washed Tee - Black.
NEW!
Big Witch Energy Washed Tee
Helena Cargo Cinched Pant Set - Olive.
BOGO
Helena Cargo Cinched Pant Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Picture Perfect Paisley Denim Mini Dress - Dark Wash.
BOGO
Picture Perfect Paisley Denim Mini Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Out the Door Slingbacks - Black/White.
NEW!
Out the Door Slingbacks
On The Agenda Long Sleeve Sweater Mini Dress - Olive.
BOGO
On The Agenda Long Sleeve Sweater Mini Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Faux Leather Cropped Tube Top - Brown.
DEALS
Faux Leather Cropped Tube Top
NovaDeals Starting at $5! Prices as Marked
Rebel Vision Sunglasses - Black.
NEW!
Rebel Vision Sunglasses
Slow Sunsets Plaid Satin Halter Scarf Top - Olive/combo.
NEW!
Slow Sunsets Plaid Satin Halter Scarf Top
Break Free Camo Biker Short - Grey/combo.
NEW!
Break Free Camo Biker Short
Kaya Satin Pant Set - Rust.
BOGO
Kaya Satin Pant Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Soft Like Roses Burnout Velvet Sheer Shawl - Black.
NEW!
Soft Like Roses Burnout Velvet Sheer Shawl
Katia Abstract Satin Maxi Dress - Cream/combo.
BOGO
Katia Abstract Satin Maxi Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
She's Sassy Short Sleeve Faux Leather Cropped Moto Jacket - Black.
NEW!
She's Sassy Short Sleeve Faux Leather Cropped Moto Jacket
Sweet Chills Cable Knit Pullover Sweater - Blue.
NEW!
Sweet Chills Cable Knit Pullover Sweater
I Like Them Dirty 2 Piece Costume Set - Silver.
50% OFF
I Like Them Dirty 2 Piece Costume Set
50% Off Collection! Prices as Marked
Keep The Faith Layered Necklace - Gold.
40% OFF
Keep The Faith Layered Necklace
40% Off Collection! Prices as Marked
Can’t Lose Ultra High Heels - Black.
40% OFF
Can’t Lose Ultra High Heels
40% Off Collection! Prices as Marked
Midnight Commando 6 Piece Costume Set - Camouflage.
40% OFF
Midnight Commando 6 Piece Costume Set
40% Off Collection! Prices as Marked
ProStretch™ 27″ High Rise Drawstring Legging - Soft Indigo.
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ProStretch™ 27″ High Rise Drawstring Legging
Black swatch
We Do This Suede Heeled Booties - Black.
NEW!
We Do This Suede Heeled Booties
Jayna Tie Waist Button Up Tunic Shirt - Chocolate.
NEW!
Jayna Tie Waist Button Up Tunic Shirt
Sara Fishnet Footless Tights - DarkRed.
NEW!
Sara Fishnet Footless Tights
ButterSoft 3″ Foldover Biker Short - Merlot.
50% OFF
Solid black image provides a clean design background or visual break. Perfect for highlighting product details, new collection launches.
ButterSoft 3″ Foldover Biker Short
50% Off Collection! Prices as Marked
Black swatch
Blue swatch
Merlot swatch
Oat Milk swatch
Justine Premium Modal Tank Top - Grey.
NEW!
Justine Premium Modal Tank Top
TERRY Classic Jogger Sweatpant - Washed Sage.
DEALS
TERRY Classic Jogger Sweatpant
NovaDeals Starting at $5! Prices as Marked
Sofia Ombre Leopard 2 Piece Mini Dress Set - Brown/combo.
BOGO
Sofia Ombre Leopard 2 Piece Mini Dress Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Wild Flower Rhinestone Drop Earrings - Burgundy/combo.
NEW!
Wild Flower Rhinestone Drop Earrings
Multi Color swatch
Kelly Long Sleeve Pant Set - Heather Grey.
BOGO
Kelly Long Sleeve Pant Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Diana Faux Suede Capri Set - Camel.
BOGO
Diana Faux Suede Capri Set
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Alaia Striped Poplin Button Up Shirt - Green/combo.
NEW!
Alaia Striped Poplin Button Up Shirt
Head Over Heel Catsuit - Olive.
BOGO
Head Over Heel Catsuit
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
Changing The Game Bracelet - Silver.
40% OFF
Changing The Game Bracelet
40% Off Collection! Prices as Marked
Eyes Everywhere Satin Maxi Dress - Brown/combo.
BOGO
Eyes Everywhere Satin Maxi Dress
Buy One, Get One FREE Dresses, Sets & Jumpsuits! Use Code: FREE
That Energy Studded Heels - Burgundy.
40% OFF
That Energy Studded Heels
40% Off Collection! Prices as Marked
Eden Off Shoulder Stripe Fleece Lounge Top - Hunter.
NEW!
Eden Off Shoulder Stripe Fleece Lounge Top
Show